Dec 10, 2019
SHOW NOTES (www.mikejamesreid.com)
Dan Demsky is a lifelong entrepreneur and Co-Founder of travel apparel brand Unbound Merino. Dan first grew BizMedia, a digital video agency, from the ground up before he found inspiration for Unbound Merino.
Dan came up with the idea for
Unbound Merino while on his honeymoon, lamenting the need to check
luggage and schlep overstuffed bags everywhere he went. The desire
to find a way to pack lighter led him to merino wool, a material
known for its ability to wick moisture, regulate body temperature
and resist both wrinkles and odour.
Dan ran a successful crowdfunding campaign to launch Unbound Merino, raising $350,000 more than his original goal. In this episode, Dan talks about the journey of launching his travel apparel brand and the strategies he used to run a successful crowdfunding campaign. Dan also talks about the dichotomy of stillness versus productivity, and why he is motivated by fun rather than money. Enjoy!
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Dent Global is launching in Toronto in 2019. Visit www.mikejamesreid.com to learn more and grab a copy of the Revised Edition of the book, Key Person of Influence by Mike Reid & Daniel Priestley.