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Dichotomy Podcast with Mike Reid

Oct 19, 2020

Rob Ell is the Founder of the Rob Ell Academy, a sales and consulting business based in Vancouver. Rob is also a former StoryBoarder of the year. Storyboarding is the magic behind Disney's customer experience. Storyboarding experiences are also used at Starbucks, Apple and Amazon to name a few.


Rob also perfected his sales framework in the theme park he co-founded called Dinotown that celebrated over one million visits and won many marketing awards. After selling Dinotown, Rob took a sabbatical, before being diagnosed with a brain tumor at the age of 49.

In this episode, Rob talks about the fear and uncertainty that he faced throughout his battle with a brain tumor. We also talk about his success in business, and reconnect with what really matters in life. Enjoy! 




  • How Rob’s father influenced his pursuit of entrepreneurship.
  • Rob’s journey building a theme park from the ground up.
  • The story of Rob being diagnosed with a brain tumor at age 49.
  • How Rob’s experience with illness helped him gain a greater appreciation for his relationships.
  • Why Rob loves going to funerals.
  • How the pandemic has reminded Rob to focus on the things that really matter in life.
  • The importance of healthy sleep, healthy eating, healthy relationships, healthy fun, and healthy finances.
  • Why everybody is now in the business of selling an experience.


Rob’s LinkedIn

Rob Ell Academy Website

Rob Ell Academy on Facebook


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Dent Global is launching in Toronto in 2019. Visit to learn more and grab a copy of the Revised Edition of the book, Key Person of Influence by Mike Reid & Daniel Priestley.


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