Influencer Marketing, Self-Awareness, & The Dichotomy of Building A Personal Brand With Rachel David

Aug 6, 2019

SHOW NOTES (www.mikejamesreid.com)

Rachel David is a former broadcaster turned YouTube personality turned entrepreneur. Rachel’s business, Hashtag Communications, helps businesses execute powerful influencer marketing campaigns.

Rachel has the unique ability to create authentic brand campaigns combining top tier influencers with big brands such as Chevrolet, The National Film Board and TD Bank. Depsite the business being in operation for just three years, Rachel is already known as one of the go-to people when it comes to influencer marketing. 

In this episode, Rachel talks about the dichotomy of being in the spotlight versus operating behind the scenes. She opens up about her upbringing, her experience with depression, and her unique approach to entrepreneurship. Rachel also talks about navigating the world of business as a female entrepreneur and shares her insights on social media and influencer marketing. Enjoy!

Highlights:

• Being in the spotlight versus operating behind the scenes
• Rachel’s upbringing and how her parents shaped her into the person she is today
• Rachel’s business journey and the challenges she has overcome along the way
• Navigating the world of business as a female entrepreneur
• How Rachel reacted to having her face on a truck
• The importance of self-awareness and listening to feedback
• The high highs and low lows of entrepreneurship

Resources:

Rachel on LinkedIn

Hashtagcommunications.ca

Rachel on Instagram

Rachel’s LinkTree Page

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Dent Global is launching in Toronto in 2019. Visit www.mikejamesreid.com to learn more and grab a copy of the Revised Edition of the book, Key Person of Influence by Mike Reid & Daniel Priestley.